Barriers for Corporate Communication

Hello friends,

To start with let me first define what is corporate communications,"Corporate communications is the process of facilitating information and knowledge exchange with key internal and external groups and individuals that have a direct relationship with an enterprise". 

Effective communication is an important part of a successful business. Improper communication can dampen a company's opportunity for managing employees and increasing market share.-Osmond Vitez

Today I will be telling you the universal barriers or challenges or the problems corporate communication has to face.

The Communicator 

The first problem with corporate communication is the communicator. If he does not understand his audience or presents a confusing message, the communication is lost on the listeners.

The Communication Methods

Two types of communication methods are used in business: push and pull. The push method relies on management to push messages down the communication channels, while the pull method requires employees to use a communication channel to retrieve corporate messages.

The Communication Channels

Several communication channels exist in the corporate workplace. Email, telephone, memos and bulletin boards are communication channels. Using the incorrect communication channel will delay the message and lessen the response time of employees.

Audience Size 

An important part of communication is understanding the audience receiving the communication. Using technical terms or an informal tone can create distracting messages for the audience, delaying the expected results of the communication.

• External Noise

  Corporate communication must be delivered through communication noise, which is anything that can change the intent of the original message. Communicators must avoid preconceived notions or confusing environments when sending messages.